Fix hooks for web based events with external issue references

The creation of cross references for external issues (which would fail)
is now prevented. This fixes a 500 error and the execution of hooks when
creating a merge request or commenting on one.

Fixes #1650, GH-9333.

This regression might have been introduced by
8f8a8ab3. There is actually a TODO by
@rspeicher mentioning external issues which is lost (unhandled) in a
later commit.

This fix is related to !766 and !804 which fix a similar issue for hooks for
Git based events.

See merge request !794